Building the digital fan economy for sport and entertainment, enabling IP owners to unlock new revenue, deeper engagement and direct fan relationships across physical and digital experiences
Powering the fan economy for leading global IP across sport and entertainment
The infrastructure powering the fan economy
PX provides the infrastructure for IP owners to build and scale fan ecosystems, connecting digital and real-world experiences to capture data, drive engagement and unlock recurring revenue across ticketing, content, gaming and digital ownership
Experience
IPX delivers products and services that drive engagement and revenue across key fan economy verticals including; community, content, e-sports/gaming, event ticketing, fan ownership, merchandise, and prediction markets.
IP
IPX partners with prestigious and distinctive IP across athletes, musicians, celebrities, and major entertainment franchises to capture first-party data, deepen fan engagement, expand audience reach, and unlock new revenue opportunities.
Technology
The IPX tech stack powers a suite of IP-native engagement tools, enabling scalable experiences across blockchains, digital passports, universal XP systems, NFT platforms, gaming SDKs, prediction markets, and real-world asset integrations.
The IPX
Executive Team
Our leadership team have extensive experience in the world of IP and technology, working with global brands and superstars.
Ben Hugo
Executive and business leader with a track record of building and scaling global technology ventures and commercialising major intellectual property across entertainment and gaming.
Jesper Schertiger
Former Sony Global executive with over 30 years of experience driving commercial growth, digital transformation and scaling international media, technology and digital platform businesses.
Marco Baccanello
Former PwC executive and corporate finance leader with extensive experience in capital markets, IPOs and scaling high growth technology companies.
Sandy Khaund
Former executive at Intel, Microsoft and WarnerMedia with over 30 years of experience building and scaling software/technology platforms across global enterprises and startups.
Robin Shelley
Business development leader with over 20 years of experience driving global partnerships and commercial growth across sports, entertainment and consumer brands.
Jeff Mirman
Former Turner Sports executive with over 30 years of experience building global brands and driving growth across sports, media/entertainment and hospitality.